Our Strategic Business Process for the Web
Like its traditional media counterpart, effective Web marketing follows a logical sequence of action, each succeeding component flowing out of the one that preceded it. Trainor Interactive has developed its own Business Process model for the Web that offers a coherent, progressive strategy for building your online enterprise.
Whether you ask us to provide an end-to-end solution or services à la carte, our work in support of your brands will be done in the context of this overarching strategic framework — predicated on one principle: results.
The Five Phases
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Strategy
Strategy is everything. Before a single page is designed, we define what your Web presence must accomplish: who it serves, what it must say, and how success will be measured. This is the crucial element in every successful revolution.
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Design
With the strategy in place, we design the user interface and experience around your brand and your customers’ real tasks — clear, attractive, and purposeful, not decoration for its own sake.
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Interactive Functionality
Databases, applications and eCommerce features make the site work as hard as you do — from a transactional sales counter to lead capture and content management.
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Promotion
A site without visitors is a billboard in the desert. Coordinated campaigns — targeted e-mail, direct marketing and site promotion — bring the right consumers to you, if you give them the opportunity.
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Measurement
Metrics close the loop. We measure what is working so the strategy can evolve as fast as the Web does — because if you don’t stay ahead, you will fall behind. Quickly.
Where Would You Like to Start?
Every engagement is different. Some clients ask for the end-to-end solution; others pick a single phase, à la carte. Browse the solution areas or read about our web philosophy — then contact us to talk about yours.
Predicated on one principle: results
Let’s map your sequence of action together.